Hi! I’m Blue👋

Hey, I’m Blue. Born and raised in NYC. I’ve been working in fashion for over 10 years designing, editing, branding, you name it. I’m a self-taught coder and retoucher who’s always picking up new skills just for fun (right now it’s 3D and AI stuff for fun)

- RECENT PROJECTS -

The Muslin Route

A New York–based fashion house where I work as Art Director.

I built the brand identities for all in-house labels, including Mini Marvels, Warbler, Manja, and Maia. From visual direction to campaign styling, I oversee everything creative — down to the last pixel.

THE MUSLIN ROUTE

Rust & Fray

Oversaw all things visual as Art Director — brand identity, campaign shoots, packaging, and digital content. Played a key role in refreshing the brand and building a strong, consistent presence both online and in print.

Rust & Fray

Sans Paragon

Not everything that’s dead stays buried. My original Webtoon fantasy, horror, and conspiracies wrapped in a spooky world.

SANS PARAGON
INSTAGRAM
WEBTOON

Roblox

I design 3D bags for the Roblox marketplace, custom pieces users can wear on their avatars. Every bag is modeled, textured, and uploaded with care, built to stand out in-game and on socials.

ROBLOX

ZEPETO

Designing looks for the ZEPETO universe. I turn fashion concepts into fully wearable digital items, combining my IRL design skills with 3D modeling and game-ready visuals.

ZEPETO

Gretchen Scott

As Digital Artist, I retouched product images, styled looks for e-commerce, and helped shape the brand’s online presence through clean visuals and consistent seasonal updates, including social media.

Gretchen Scott

Rokinon/Samyang/Xeen

As Senior Graphic Designer, I led the rebranding of both lens brands, designed packaging and print materials, and developed content for product launches, social, and video campaigns.

Rokinon

Temple Concierge Spa

Handled all print design needs — from brochures to service menus — creating clean, elegant visuals that reflected the spa’s upscale NYC brand.

Falco Design

Designer at a full-service agency where I worked on branding, packaging, and marketing materials for a wide range of clients. Focused on clean layouts, smart design systems, and visuals that delivered impact.

Falco Design

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